The Power of Video: Why small businesses should embrace video marketing

Lately, video marketing has grown popular for promoting businesses. It's especially great for small businesses to connect with customers and raise brand awareness. In this post, we'll look at video marketing benefits for small businesses.

Videos are more engaging than text or pictures.

Videos catch attention better than text or images. Wyzowl found that 84% of folks say they've been persuaded to buy something after watching a brand's video. Videos share lots of info quickly and are more eye-catching.

Videos make small businesses stand out.

Small businesses can have a hard time getting noticed. Video marketing helps them stand out. HubSpot says 81% of businesses use video for marketing, but only 9% of small businesses do. So, small businesses using video are more likely to grab potential customers' attention.

Videos build trust and credibility.

Videos can help build trust with customers. When people see business owners or staff talking about their products, it makes the brand more relatable. Brightcove found that 76% of consumers would share a fun branded video with friends.

Videos improve SEO and boost website traffic.

Besides the benefits we've mentioned, video marketing also boosts SEO and website traffic. Forrester Research says videos are 50 times more likely to appear on the first page of search results than text. Businesses using video are more likely to be found by potential customers.

In a nutshell, video marketing offers a powerful approach for small businesses to bond with customers and elevate their brand's presence. By crafting captivating and insightful videos, these businesses can distinguish themselves, foster trust among customers, and enhance SEO as well as website visitors. So, if you're a small business proprietor who hasn't dabbled in video marketing yet, the moment to dive in has arrived!